THE BRANDFATHER

The story of John Murphy - the man who invented branding.

THE
BRANDFATHER

The story of John Murphy - the man who invented branding.

The story of the man who invented branding.

Remarkable as it may appear today, the phrase “branding” was seldom used until first advocated by John Murphy, the founder of Interbrand, when he invested the concept of concept of brand valuation.

Johns book, “The Brandfather”, covers the growth of branding as a marketing and business discipline and, in particular, it tells the incredible story of the birth and development of brand valuation.

It also recounts Murphy’s later experiences as a ‘brands’ entrepreneur with Plymouth Gin, St Peter’s Brewery and Ruffians male grooming.

Today John lives in London, spends much of his time travelling with his wife Janet and loves “interfacing” with friends, colleagues and those with interests in the world of branding. He says it keeps him alert.

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ONE | Founder of Interbrand

ONE | Founder of Interbrand

If anyone knows how to get great value out of a story, it’s brand maestro John Murphy, and his career and legacy on the branding world, make for a fascinating tale.
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Two | Creator of the Gin Revolution

Two | Creator of the Gin Revolution

In 1996 when John Murphy was busy hatching plans to set up a brewery, an opportunity to reverse the fortunes of Plymouth Gin fell into his lap - a challenge he responded to with gusto.
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Three | Original Modern-Day Artisanal Brewery

Three | Original Modern-Day Artisanal Brewery

In 1996 John Murphy set up one of the earliest craft breweries in Britain and, a decade after the first draft was poured, had pre-empted the backlash against bland lager and developed an international award-winning brand of British beers and ales.
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Four | PIONEER in upscale barber stores

Four | PIONEER in upscale barber stores

Since selling Interbrand the third major branding business John Murphy got involved in was Ruffians - an upmarket male grooming business that planned to sell its products through quality barbers and online.
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Five | Creator of Famous Brands

Five | Creator of Famous Brands

John Murphy has a number of famous brands under his belt including the beer of the Bahamas, a well-known oaty biscuit range from McVitie’s, a DIY superstore and an Austin Rover classic.
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Six | The Brandfather Book

Six | The Brandfather Book

A book to bring it all together; a journey told by one of the most successful branders out there. Get your inner bookworm ready, this is the story of The Brandfather.
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This was a cracking read. Real business insights, entertainingly told. A great book if you have an entrepreneurial bent or if you're interested in leadership or brands.

Square Dance - Amazon

A brilliant, funny and fascinating read.

Christine Boswell - Amazon

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